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UrbanMinx E-Commerce Site

  • Branding

  • E-Commerce

  • Web Development

  • Photo Editing

My first and largest E-Commerce store. The clothing boutique Urban Minx wanted to go online and hired me to be the digital brains for the operation. We hired models, rented lights, cleaned out the garage and got to work shooting and cataloguing hundreds of pieces of clothing. Seven Jeans, Juicy Couture, Spanx (before anyone heard of them), Ben Sherman. The Londoners who moved to America were determined to bring their fashion sense to show us what style is made of and they did. It was great fun.

We came up with a logo, color pallete, personality, and set to work to create a new online brand. I used Yahoo's E-Commerce platform and together we learned what it was to enter the digital store frontier. My favorite was the $200 pair of jeans I got out of it.

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