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Target Rich Media

  • Interactive Production

  • Interaction Design

  • Quality Assurance

It was spring time and Target wanted to go all out. The campaign was called Spring Style and slogan "Color Changes Everything." I was in charge of producing the advertisements to be shown online. Target selected various web sites to skin at select times for the spring line and we washed the web in color.

Users could select a color to match their spring style and product examples would show up with ideas for going with the mood. Very fun and colorful campaign. There were a lot of effects in this campaign so we were up many many nights testing out animation variations to make it look and flow just right.

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